New Year, New Goals: What’s Driving Our Team in 2025?

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New Year, New Goals: What'S Driving Our Team In 2025? 1

The start of a new year is always exciting for the Marketing Refresh team. This season is full of opportunities to reflect, reset, and refocus on what truly matters in our work and personal lives.

We’re even more eager for this year because we set goals for professional growth and personal fulfillment. In 2025, our team is focused on using emerging technologies, enhancing skills, and staying ahead of industry trends to support our clients – all while maintaining balance in our personal lives.

Join us as we share the goals our team is tackling this year. Whether you’re looking for inspiration or simply curious to know more about what’s happening in our digital marketing agency, we’re confident you’ll learn something new about us!

Our Team’s Professional Goals for 2025

This year, our professional goals are centered on skill expansion, innovation, and creating lasting impact for the clients we serve. Here’s how members of our team plan to build on their expertise and deliver even greater value in 2025:

Terri Hoffman is tackling an ambitious list to read 10 business books and tour at least five manufacturing facilities to sharpen industry insights.

– Aaron Eaves is integrating more data-driven decision-making and AI tools into our services while fostering team development to ensure profitability and success.

Tiffany McArthur is set on growing revenue, building knowledge, and supporting her team in achieving their objectives.

James Caldwell is advancing his skills in AI-powered content creation while attending webinars and conferences to deepen his understanding of B2B digital marketing trends.

Solida Chem is on a mission to strengthen her digital presence by sharing insights and engaging with the marketing community on LinkedIn.

Megan Rollow plans to deepen her expertise in digital marketing to execute marketing strategies that help our clients achieve their goals.

Jacob Grant is investing in mastering project processes and identifying tools to enhance workflow efficiency.

Andrea Borja aims to sharpen her SEO and website development skills while finding innovative applications for AI in her daily work.

Menucha Ossowiecki is focused on utilizing AI to automate manual tasks, freeing up time for strategy and higher-level projects.

Jennifer Axsom plans to expand her knowledge of Hubspot and Databox to optimize operations for both our agency and our clients.

One team member missing from our list is Daniella Schuss, who gave birth to her first child at the end of 2024! We are excited to welcome Daniella back from maternity leave in 2025.

Our Agency’s Personal Goals for 2025

Our team’s success goes beyond the workplace. We are equally focused on personal growth, well-being, and finding joy throughout the year. Here’s a look at how we’re balancing work and life.

Terri Hoffman is preparing for exciting adventures like climbing her first 14er in Colorado and learning 10 new piano pieces.  

Aaron Eaves is dedicating more time to family, traveling, and focusing on his personal health.

Tiffany McArthur is slowing down to savor life’s little moments while finding a sustainable fitness routine and moving to Texas.  

James Caldwell is continuing to build on his commitment to “Atomic Habits” by finishing even more books from his overflowing bookshelf.  

Solida Chem plans to master the art of weekly meal prep, exploring a variety of dishes to shake up her routine.

Megan Rollow wants to learn to love running (even on those hot Houston summer days).

Jacob Grant is striving for a “simple” and healthy lifestyle, with a focus on minimalism and well-being.

Andrea Borja aims to grow internally, focus on being present, and enjoy the small moments along the way.

Menucha Ossowiecki is channeling self-reflection to become the best version of herself.  

Jennifer Axsom is seeking to rediscover old hobbies or take on a new one for a creative refresh.

Finding Inspiration from the Marketing Refresh Team in 2025

Whether you’re setting goals for your team or yourself, the new year offers a unique opportunity to grow professionally and personally. At Marketing Refresh, we believe each goal – big or small – brings us closer to success and fulfillment.

If you’re navigating your own goal-setting for this year, we’d love to hear from you. What are you working toward in 2025? Connect with us on LinkedIn to share your aspirations.

Together, we can inspire each other to create new growth opportunities. Here’s to an exciting year ahead, filled with growth, opportunities, and plenty of success!

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